JioCricket Play Along
JioCricket Play Along (JCPA) is an exhilarating innovation that empowers cricket enthusiasts
to turn passive viewing into active engagement. Through immersive features, users can enjoy
entertaining interactivity while tuning in to live cricket matches.
JCPA revolutionized cricket viewing with its second-screen interactive play-along game.
It transformed ordinary cricket watching into an electrifying experience for over 280+ million participants,
with 1.21 million viewers winning instant coupon rewards for accurate predictions.
With the incorporation of these enhancements, JCPA has evolved into
the ultimate cricket destination, catering to all cricket enthusiasts' needs in one place.
Enhancement
The first version of JCPA was almost on the go design during development phase.
The re-design task involved lot of analytics, user research and prioritising
the business needs before starting the UX UI.
JCPA re-design almost took half a year. However, every stakeholder was satisfied
with the design, increased numbers and a stable product.
With the enhanced design for JioCricket Play Along we acquire
millions of new users, drop-off rate was reduced.
For various brand we have served billions of Ad impressions.
Challenge
Re-design to give a better user experience, increase the footfall
of users and make JCPA a One-Stop Cricket Destinations.
Action
Introduced the virtual TV to enhance the user experience,
re-structured the gameplay for more user friendly navigation.
Result
Acquire millions of new users, drop-off rate was reduced.
280+ m
Total Users
1.45 b
Number of Predictions
1.21 m
Reward Winners